MSU B.Com Principles of Marketing Important Questions April 2026 | Semester 4
Important Questions – Principles of Marketing
Manonmaniam Sundaranar University | B.Com IV Semester | April 2026
Syllabus + previous papers அடிப்படையில் தயாரிக்கப்பட்டது
B.Com IV Semester மாணவர்கள் April 2026 தேர்வுக்கு தயாராக இந்த Important Questions பயன்படுத்தலாம். கீழே கொடுக்கப்பட்டுள்ள கேள்விகள் syllabus weightage மற்றும் previous university papers அடிப்படையில் தேர்வு செய்யப்பட்டவை.
PART A – MCQ Focus Areas (10 × 1 = 10 marks)
இரண்டு previous papers-ல தொடர்ந்து வந்த முக்கிய concepts:
- Innovations in modern marketing (Social media marketing ✓)
- Primary purpose of marketing (Creating value for customers ✓)
- Stages in consumer buying decision process (Problem recognition = first stage ✓)
- Rational vs emotional motives
- Marketing mix / 4Ps
- AIDA model
- Goals of promotional activities
- Social responsibility in marketing
- Market research purpose
- CRM full form & meaning
- Niche marketing concept
- Product life cycle stages
- Types of advertising
- Types of sales promotion (Trade promotion)
- Competitive analysis definition
PART B – Short Answer (5 × 5 = 25 marks)
Answer either (a) or (b) — 250 words max.
| Q | Option A | Option B |
|---|---|---|
| 11 | Innovations in modern marketing | Targeting and Positioning concepts |
| 12 | Importance of customer feedback / post-purchase behavior | Emotional vs Rational motives |
| 13 | Stages of Product Life Cycle | 4Ps of Marketing Mix |
| 14 | Functions of distribution channel | Features of industrial goods distribution |
| 15 | Role of social responsibility in marketing | CRM and its significance |
High probability for April 2026:
- Niche marketing vs mass marketing
- Criteria for effective market segmentation
- Freud's Theory of Motivation
- Stages of new product development
- Pricing policies
PART C – Essay Questions (5 × 8 = 40 marks)
Answer either (a) or (b) — 600 words max.
| Q | Option A | Option B |
|---|---|---|
| 16 | Evolution of modern marketing | Criteria for market segmentation with examples |
| 17 | Internal & external factors in consumer buying | Stages of consumer buying decision process |
| 18 | Stages of new product development | Factors influencing pricing decisions |
| 19 | Components of promotional mix | Advertising – objectives & types of media |
| 20 | Importance of market research | Role of MIS in decision-making |
Additional high-probability essays:
- Psychographic segmentation in marketing strategy
- Role of technology in modern marketing
- Cultural & psychological factors in consumer behaviour
- Product Life Cycle and its marketing implications
- E-marketing and M-marketing in contemporary business
- Competitive analysis and its importance
🎯 Top 10 "Most Likely" Questions for April 2026
- Explain the 4Ps of Marketing Mix with examples
- Describe the stages of consumer buying decision process
- Explain new product development stages
- Discuss pricing – definition, factors influencing pricing
- Explain market segmentation – meaning, types, criteria
- What is CRM? Explain its significance
- Discuss advertising – objectives and types of media
- Explain promotional mix components
- Role of social responsibility in marketing
- Explain MIS or Market Research in marketing strategy
📚 MH Educational Blog – University students-க்கு exam updates, previous papers மற்றும் important questions.
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